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Savvy Byron Bay sisters launch a serum that 'repairs' your eyelashes in weeks - and make $24,000 in a DAY after a famous reality TV star promotes the product
By Matilda Rudd For Daily Mail Australia
- Kea and Violet Rogers, from Byron Bay, are co-owners of brand The Lash Rehab
- The sisters launched their product while in a Covid lockdown when salons closed
- The Eyelash Growth Serum ($79.95) has sold out numerous times online
- Set to become a multi-million dollar brand in the next year after major success
- Kea and Violet made $70k in the first six months and $24k in one day from collab
Byron Bay sisters who were forced to close their beauty salons during the Covid lockdowns created an at-home eyelash serum while stuck at home that is set to become a multi-million dollar company this year.
Kea, 30, and Violet Rogers, 27, co-founded the Brow and Lash Co seven years ago in northern NSW before branching out into a teaching role with the Brow and Lash Co Academy.
But when Covid devastated the economy, in particular the beauty industry, in 2020 the sisters were forced to reshuffle their plans.
'Covid absolutely helped in being a game changer in the launch of The Lash Rehab,' Kea told Daily Mail Australia.
Kea, 30, and Violet Rogers (both pictured), 27, co-founded the Brow and Lash Co seven years ago in northern NSW before branching out into a teaching role with the Brow and Lash Co Academy.
With 10 years of combined experience within the lashes and brow industry, the Eyelash Growth Serum ($79.95) the ladies created was a game-changer for targeting eyelashes effectively
'When Covid shut down all beauty salons across both states including our four Brow and Lash Co salons, people were looking for solutions.
'Violet and I found a gap in the market for a high quality, Australian made and owned, pregnancy safe and affordable product, with very quick and effective results.
'During the lockdown period, people were able to transform their lashes by rehabilitating, thickening and growing their natural lashes with The Lash Rehab from home, replacing their need for lash treatments.'
The Lash Rehab uses a 'Triple Peptide Formula' combined with natural active ingredients scientifically formulated to target the three different stages of the lash growth cycle - Anagen, Catagen, Telogen
With 10 years of combined experience within the lashes and brow industry, the Eyelash Growth Serum ($79.95) the ladies created was a game-changer for targeting eyelashes effectively and seeing a noticeable change to their growth within eight weeks.
The Lash Rehab uses a 'Triple Peptide Formula' combined with natural active ingredients scientifically formulated to target the three different stages of the lash growth cycle - Anagen, Catagen, Telogen.
Within six months the sisters had made $70,000 and after collaborating with MAFS star Martha Kalifatidis they generated $14,000 in revenue in a single day.
What are the three stages of eyelash growth?
The Anagen Stage
The Lash Rehab starts from the Anagen stage where it penetrates into the dermis to build a strong cellular foundation for the lash follicle.
The Catagen Stage
Then in the Catagen stage the Lash Rehab focuses on the lash follicles, stimulating substantial growth at an early stage, combined with nourishing active ingredients and botanical extracts like Clover (flower) for strength and conditioning.
The Telogen Stage
Finally, in the Telogen stage, The Lash Rehab focuses on nourishing the natural lashes to prolong the lash lifecycle giving extended length to a normal lash life and thus longer, thicker and fuller lashes.
'We are on track to be worth a multi-million dollar business in a year's time,' Kea said.
'We created a product that we personally needed for us in lockdown, so we knew there was a strong demand for it.
'After turning over $100,000 within months of launching, selling out multiple times online with waitlists and making $24,000 in 24 hours we tip it'll be easily a multi-million dollar business in a years' time.'
Many of the clientele post their epic before and after eyelash transformations to TikTok and Instagram, raving about the rapid change.
Many of the clientele post their epic before and after eyelash transformations to TikTok and Instagram, raving about the rapid change.
'I feel like my lashes speak from themselves. They are just so long and thick,' one woman said
'I feel like my lashes speak from themselves. They are just so long and thick,' one woman said.
'Loving this serum. Saw some ads praising the growth so I had to test myself. New addition to my morning routine confirmed,' said another.
A third added: 'I've been using the Original Serum for about 10 weeks now and have seen really strong growth. Loving how long and healthy my lashes are looking!'
Kea and Violet sell both a sensitive and original serum option as well as an eyelash curler ($19.95) and lash wand ($10).
READ MORE AT: https://www.dailymail.co.uk/femail/article-10506435/Savvy-Byron-Bay-sisters-launch-serum-repairs-eyelashes-weeks.html